At the heart of our brand is the concept of 御縁 (goen) — the subtle, often unexpected ties that bring people and experiences together. In Japan, goen speaks to more than just chance; it reflects the belief that meaningful encounters are shaped by intention and timing.
Our symbol, the mizuhiki crane, carries this spirit. Traditionally tied from decorative cords to mark important moments, the crane represents longevity, respect, and the beauty of lasting connection. Whether you’re here for a journey, a home, or a deeper cultural experience, we exist to help shape the moments that matter.
Born and raised in Kyoto, Kazuaki has deep roots and personal connections across the city — from historic artisans to modern tastemakers. With international experience and a passion for thoughtful hospitality, he founded this service to help visitors engage with Kyoto in a more genuine and enriching way.
With over nine years of life in Japan, Lina brings a love of culture, design, and food to everything she does. Fluent in Mandarin Chinese, German, Japanese, and English, she’s passionate about helping people overcome language and cultural barriers to experience Japan with clarity and confidence.
X is a lifelong student of Japanese history with a deep appreciation for the cultural layers that shape daily life in Kyoto. Whether translating conversation or context, she brings nuance and storytelling to every interaction — helping guests not just understand what’s being said, but why it matters.
Company Name
zero21 Inc.
CEO
Isoda Kazuaki
Date of Establishment
July 7, 2014
TEL／FAX
03-5786-3021 / 03-5786-4021
Business Operations
5F, Tismo Harajuku V, Jingumae 3-23-6
Shibuya, Tokyo
Raikodocho 721-3
Shimogyo-ku, Kyoto
Have a question, request, or idea? We’re here to help you discover more, connect deeper, and make every moment count.